Practical training for entrepreneurs and business owners
Build confidence using AI in your business. Bring a real task and work through it with guidance—from customer communication and business planning to workflow improvement and a useful application prototype.
No traditional coding background needed for introductory sessions. Application-building sessions have their own preparation requirements.
Business needs
We begin with the business need, choose an appropriate tool and review the result together. You remain responsible for the decisions and work used in your business.
One practical training strand
Explore everyday foundations, customer campaigns and enquiry follow-up—alongside the existing App Builder Sprint.
A / TRAINING TOPIC
Learn to give AI a useful brief, refine its response and check whether the result meets your business needs.
Output: A reusable task brief and a reviewed draft.
C / TRAINING TOPIC
Use AI to help turn a clear customer need into a focused campaign, while retaining your own message and judgement.
Output: A campaign brief and reviewed draft assets.
D / TRAINING TOPIC
Map how enquiries become conversations and use your CRM more consistently, with AI assistance where useful.
We review your existing CRM first, including HighLevel-based Innovate Nexus where appropriate. Rules-based automation is different from AI functions; we make that distinction when planning a workflow.
Output: A pipeline plan and tested sample follow-up flow.
Existing program / application prototype
Turn a focused business problem into an application brief and explore a first prototype using an appropriate builder such as Lovable or Replit.
Output: A scoped brief, prototype and test checklist.
Build through the Founder AI App Builder Sprint. AI Builders Lab offers a possible next step for further guided development. A first prototype still needs review and testing; it is not a production-ready system.
B / TOPIC TO DISCUSS
Organise approved information about your services, processes and common questions so an AI assistant has useful context.
Output: A business knowledge pack and tested example responses.
This uses approved information as context, not custom model training. Responses still need factual review.
E / TOPIC TO DISCUSS
Identify a repeated task and test a manageable improvement using AI and your existing tools.
Output: A documented workflow and test checklist.
A guided working session
Each introductory session uses one suitable tool. Tool and account requirements vary by session. We confirm them before booking.
Identify one useful task and the intended output.
Bring suitable information and confirm the required account/tool.
Work through guided exercises using your own business context or sample data.
Check the result and decide how to use or improve it.
Use public-safe, synthetic or appropriately authorised information in exercises. Never share passwords or API secrets through a public form. For advanced application-building sessions, check the relevant program's plan, device and account requirements before booking.
Ongoing founder support
Explore ongoing founder support and practical learning through IEA's existing membership. Check the membership page for current inclusions and access arrangements.
Explore Founder MembershipDigital capability
We review the tools you already use before recommending another subscription. Where relevant, separately scoped CRM or implementation support can help you put the learning into practice.
Digital Business Coaching & ToolsCommon questions
Ask about your specific task, tool requirements and the appropriate next step.
Entrepreneurs and business owners seeking practical, guided use of AI.
Introductory sessions do not require traditional coding; individual topics have specific preparation requirements.
The session specifies an appropriate tool and any required account.
Only where the actual offer explicitly includes them.
Check the Founder Membership page for current inclusions and access arrangements. Do not assume that every workshop or intensive is included.
The relevant program or confirmed workshop page explains its standalone joining arrangements. For undated topics, discuss training options through the enquiry form; an enquiry does not reserve a place.
A topic-specific draft, plan, workflow or prototype to review and test—not a guaranteed commercial result.
Discuss training options
Tell us what you want to work on. We'll help you identify a suitable next step.
Enquiring does not create a booking, scheduled event or membership. Ask Gary where to start if you are not sure which topic fits.
